Bistroo's October 2024 Update: Sales Growth and New Features
Friday, November 8, 2024 12:00 AM
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In October 2024, Bistroo has made remarkable progress in enhancing its sales pipeline and marketing efforts, as detailed in the latest update for token holders and the broader community. The company launched several projects aimed at improving the sales funnel, resulting in a staggering 234% year-on-year increase in first-time users, with 7,224 new orders placed. Additionally, 3,186 new user accounts were created, marking a 199% increase compared to the same month last year. The number of new merchants going live also saw a significant rise, with 39 new merchants compared to 25 in October 2023, alongside 75 new appointments scheduled, reflecting the company’s commitment to expanding its reach as the holiday season approaches.
On the marketing front, Bistroo has focused on growth through partnerships and community engagement, celebrating its 5th anniversary in September. The company has made significant strides in search engine optimization (SEO) efforts, particularly with its Pages product, which allows merchants to create whitelabel websites. This initiative aims to drive more search traffic to these pages, enhancing visibility and engagement. Furthermore, Bistroo has improved its Google My Business support, providing merchants with an additional channel to connect with their audience directly. Two strategic crypto partnerships are also in the pipeline, set to be announced soon.
In terms of development, Bistroo has rolled out multiple updates to enhance user experience. A notable feature introduced is the ‘as soon as possible’ expiration setting for orders, which automatically closes unconfirmed orders after two hours. This update aims to streamline operations for merchants and improve order management. Other enhancements include adjustments to notification settings, quality of life improvements for security, and bug fixes for the revenue system. With these developments, Bistroo continues to empower restaurants through its SaaS infrastructure, leveraging the BIST Token to facilitate lower fees and instant payouts for online orders.
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