Bistroo

Bistroo, a blockchain-powered food ordering ecosystem, has successfully integrated with LayerZero, an advanced interoperability protocol. This collaboration introduces seamless multi-chain bridging for Bistroo's native token, BIST, significantly enhancing flexibility and liquidity within the decentralized ecosystem. With LayerZero's omnichain messaging protocol, Bistroo can connect BIST with over 90 leading blockchains, including Ethereum, Binance Smart Chain, and Polygon. This integration allows BIST holders to transfer their tokens across multiple networks efficiently and securely, overcoming traditional challenges such as high transaction fees and liquidity fragmentation. The benefits of this integration are manifold. Firstly, it enhances liquidity access by providing BIST with a direct connection to liquidity pools across various blockchains. This frictionless token movement enables users within Bistroo's ecosystem to engage with a larger global market. Additionally, LayerZero's Stargate protocol eliminates slippage and high fees typically associated with cross-chain transactions, making BIST more appealing to users. Furthermore, the integration improves ecosystem interoperability, allowing Bistroo to connect with a broader Web3 infrastructure and paving the way for further development across different chains. Looking ahead, the integration of LayerZero positions Bistroo as a leader in the decentralization of food e-commerce. By ensuring that BIST operates as a truly multi-chain token, Bistroo aligns with its mission to create a decentralized economy where users can transact freely across blockchain boundaries. This strategic move not only enhances the utility of BIST but also ensures a scalable and user-friendly ecosystem, better equipped to meet the demands of its growing global user base while remaining committed to its vision of decentralization.

In October 2024, Bistroo has made remarkable progress in enhancing its sales pipeline and marketing efforts, as detailed in the latest update for token holders and the broader community. The company launched several projects aimed at improving the sales funnel, resulting in a staggering 234% year-on-year increase in first-time users, with 7,224 new orders placed. Additionally, 3,186 new user accounts were created, marking a 199% increase compared to the same month last year. The number of new merchants going live also saw a significant rise, with 39 new merchants compared to 25 in October 2023, alongside 75 new appointments scheduled, reflecting the company's commitment to expanding its reach as the holiday season approaches. On the marketing front, Bistroo has focused on growth through partnerships and community engagement, celebrating its 5th anniversary in September. The company has made significant strides in search engine optimization (SEO) efforts, particularly with its Pages product, which allows merchants to create whitelabel websites. This initiative aims to drive more search traffic to these pages, enhancing visibility and engagement. Furthermore, Bistroo has improved its Google My Business support, providing merchants with an additional channel to connect with their audience directly. Two strategic crypto partnerships are also in the pipeline, set to be announced soon. In terms of development, Bistroo has rolled out multiple updates to enhance user experience. A notable feature introduced is the 'as soon as possible' expiration setting for orders, which automatically closes unconfirmed orders after two hours. This update aims to streamline operations for merchants and improve order management. Other enhancements include adjustments to notification settings, quality of life improvements for security, and bug fixes for the revenue system. With these developments, Bistroo continues to empower restaurants through its SaaS infrastructure, leveraging the BIST Token to facilitate lower fees and instant payouts for online orders.

In September 2024, Bistroo achieved significant milestones, notably launching a partnership with IoTex and initiating the Bistroo Super Community Campaign. This collaboration aims to enhance the ecosystem by leveraging resources from partner projects, which will ultimately reward all contributors. The month also marked a remarkable growth in user engagement, with 6,304 first-time users placing orders, reflecting a 228% increase year-on-year. Furthermore, Bistroo surpassed 100,000 active users and saw a 402% rise in new user accounts, indicating a robust expansion in its customer base. The marketing efforts in September were centered around partnerships and community engagement, coinciding with Bistroo's 5th anniversary. The launch of the Bistroo Super Community Campaign involved collaboration with ten projects to promote growth within the crypto space. Additionally, Bistroo unveiled a revamped website and litepaper, aligning with its current and future objectives. The partnership with IoTex is expected to bolster Bistroo's capabilities and enhance its service offerings, further solidifying its position in the market. On the development front, Bistroo rolled out several updates to improve user experience for both merchants and customers. Enhancements included a streamlined merchant portal, improved mobile interfaces, and new features such as the 'as soon as possible' delivery option. These updates are designed to optimize the ordering process and improve feedback mechanisms for restaurants. With these advancements, Bistroo continues to position itself as a leading SaaS infrastructure for restaurants, offering lower fees and instant payouts, while enabling both customers and merchants to earn rewards within the BIST ecosystem.