CUDIS Partners with UCLA Athletics to Promote AI-Powered Smart Rings

Thursday, December 26, 2024 12:00 AM
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CUDIS, a web3 wellness company backed by Draper Associates, has announced a year-long partnership with UCLA Athletics aimed at promoting its AI-powered smart rings among students and athletes. This collaboration will include campus activations where CUDIS will showcase its innovative rings to UCLA students and sports fans. The initiative is designed to encourage discussions about healthy lifestyles, performance tracking, and data ownership, while also allowing student-athletes to leverage their image rights to promote the product across their social media platforms.

As part of the partnership, CUDIS plans to sign name, image, and likeness agreements with student-athletes from various UCLA sports teams, including tennis, golf, basketball, gymnastics, and football. The collaboration will also feature interactive campaigns aimed at engaging UCLA fans, such as lucky draw promotions during sporting events. This strategy will help CUDIS connect its smart rings with the university’s athletic culture, enhancing brand visibility and community involvement.

CUDIS’s smart ring utilizes blockchain technology to monitor essential health metrics like heart rate, sleep patterns, stress levels, and calories burned. Built on the Solana network, the ring empowers users with full ownership of their health data and provides personalized wellness advice through an AI coach. Additionally, it incorporates a dynamic rewards system that incentivizes users to adopt healthier habits by offering passive rewards for positive lifestyle choices. Recently, CUDIS secured $5 million in funding, further solidifying its position in the burgeoning web3 wellness sector.

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