Liquid Mercury Partners with dVIN to Tokenize Wine Investments
On March 17, 2025, Liquid Mercury announced a strategic partnership with dVIN Labs to create a global order book for trading tokenized wine on the dVIN Protocol. This collaboration aims to revolutionize the wine industry by leveraging blockchain technology to enhance transparency and liquidity in wine investments. By utilizing decentralized physical infrastructure networks (DePIN) and real-world asset (RWA) tokenization, dVIN addresses challenges related to authenticity and provenance, which have historically limited wine investment to a select group of affluent individuals. The new platform is set to democratize access to investment-grade wine, transforming it into a scalable asset class for both retail investors and institutions.
Liquid Mercury will provide white-labeled platforms for dVIN’s channel partners, enabling individual investors to easily access wines from various winemakers and exclusive selections stored in bonded warehouses worldwide. The partnership aims to aggregate regional marketplaces into a cohesive global order book, utilizing advanced trading technology to ensure optimal pricing for buyers and sellers. David Garrett, co-founder and co-CEO of dVIN, emphasized the potential of the $300 billion investment-grade wine market, stating that their goal is to make wine investment as straightforward as investing in stocks or cryptocurrencies.
Tony Saliba, CEO of Liquid Mercury, expressed excitement about the partnership, highlighting the company’s commitment to unlocking wine as an investment asset for a broader audience. He noted that their technology is well-suited for creating new digital marketplaces, tapping into the growing trend of investing in cultural assets. With the dVIN Protocol, which combines data, DeFi, and tokenization, the partnership is poised to bring the wine market on-chain, addressing issues of authenticity, price transparency, and supply chain efficiency, ultimately paving the way for a more inclusive investment landscape in the wine sector.
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